HISTORY

Established in 1966

 

WHO ARE WE?

 

Rafael de La Lastra Sr., who emigrated from Spain to Brazil as a young man, founded one of the most chic salons in São Paulo. The salon rapidly grew in prestige and became a trendsetter in South America. Since 1966, the name DE LA LASTRA has become synonymous for prestige among clients and cosmetology professionals alike.

After 49 years of dedication to being in the forefront of the beauty industry, Mr. de la Lastra now enjoys a well-earned retirement in his hometown of Barcelona, Spain.

Now under the leadership of sons, Rodrigo and Rafael Jr., the DE LA LASTRA brand with the creation of THE DE LA LASTRA GROUP, has now expanded to include:

- Main stage presentations at cosmetology expos

- Arranging Educational International Travel highlighted with professional cosmetology courses

- Business Consulting for owners of hair salons and cosmetics companies.

- Technical Cosmetology Training Institute

- Teaching video series for professionals in the field of Cosmetology.

- Marketing Strategies

- And in 2015 we were very excited to begin the De La Lastra Professional Cosmetics line

 

Enjoy, appreciate, have fun, improve yourself...

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